CV for Chris Lipscombe
Profile
- Experienced manager and consultant, with skills in information technology, marketing, graphic design and publishing
- Specialist in design and delivery of web solutions for corporate and government clients
- Tutor and content developer for NZDMA Certificate of Direct Marketing and Certificate of E-marketing courses
- Co-author (with Katherine Phelps) of Surf's Up: Internet New Zealand Style
Capabilities
- Strategic planning and management
- Business analysis
- Marketing solutions design and delivery
- Database marketing and data analysis
- Marketing services management (PR, advertising, direct marketing, promotions, web)
- Traditional and electronic publishing
- Communication and presentation
Achievements
- Developed a nationwide publishing and communications program for New Zealand aid and development agency Corso, with high visibility and success
- Set up own graphic design business, providing writing, editing, design and print broking services to businesses, government departments and non-profit organisations
- Provided art direction and production management for books published by New Zealand Government Printing Office as part of new publishing venture Government Publishing
- Designed and implemented a European publishing database for Digital Equipment Company (UK), dramatically reducing time to market for local versions of hardware and software products
- Prepared and advised on worldwide implementation of electronic publishing standards for Digital Equipment Corporation (US), successfully reducing production and inventory costs
- Built a customer database and initiated direct marketing programs for PC, UNIX, and networking businesses within Digital Equipment Corporation (NZ)
- Set up own marketing consultancy, providing strategic marketing, database marketing and data analysis services to NZ businesses
- Managed book design and illustration for Reed Publishing (NZ) Limited, including development of new electronic publishing initiatives
- Identified new business opportunities for multimedia company DVP and provided web solutions to corporate customers in NZ, in association with Telecom New Zealand
- Built a successful web development business for Wang New Zealand Limited and went on to integrate and manage an acquisition as Wang's Knowledge Management Division
- Provided marketing communications services to business, corporate and government clients as part-owner and director of Mission Hall Design Group Limited
- Currently managing a group of companies with interests in IT and marketing in New Zealand, Singapore and Dubai
Qualifications
- Bachelor of Arts (History), University of Canterbury, 1976
- Diploma in Business (Marketing), Auckland University, 1994
But wait, there's more . . .
Seriously, if you want more information, or you have any questions, drop me a line at chris@redeye.co.nz.