Successful
Branding
on the World
Wide Web
Wellington
23 May 2000
Some tips for taking your brand online
- online and offline components
- full marketing mix (advertising, pr, dm, pos, etc)
- registering your site with search engines
- using email to support your sales and marketing strategies
- communicating across multiple media
- maximising the capability of the Internet for interaction
- agreeing and maintaining rapid turnaround of communication
- providing tracking and monitoring services
- providing information and services of value
- providing transaction and data security
- establishing credibility and trustworthiness
- delivering on promises
Copyright ©Mission Hall Design Group Ltd. 2000.