E-business
on the Web
SMEI Internet
Seminar Series
Wellington
Wednesday
24 Feb 1999
Business on the Web
The Web is not TV
- hypertext links
- multimedia delivery
- interactivity
- personalisation
Forget portals, think destinations
my.excite.com
my.yahoo.com
Marketing and the value exchange
Direct marketing
- targeted communications
- tangible results
- lifetime value
Copyright ©Mission Hall Design Group Ltd. 1999.